Setting out the business takes not only a wise investment but also requires powerful marketing strategies and advertising solutions. So if you want to build brand awareness and expand the audience, a smart ad campaign is doubtless the thing you can't do without.

With a vast array of advertising approaches, you may wonder which ones suit you the most. It depends on how established your company is since not all tools fitting well-known large brands can be suitable for small start-ups. Today we will cover the hottest universal ways to advertise your business regardless of its scale and public recognition level.

1. Website Promotion

The first and the most crucial point is the site and its overall functioning and filling since people evaluate your reputability and trustworthiness with it. If it looks appealing and serves as an info source, it will surely be a potent lead generation tool. You don’t have to spend a fortune to make the site impeccable. Just ensure it gives the public access to look through your products and services. Whatever your budget is, your site should include such things without fail:

• 'About Us' Section

• The company backstory

• Detailed info about products or services

• The brand uniqueness

• Contact info

• Customer feedback

• Current promotions

• Linking to your social media

Besides, try not to save on web design as a professional look and good across-site navigation may turn out to be the deciding factor for visitors to select you or your competitors.

2. Social Media Ads

Given that digitalization has become an integral part of nearly every sphere of life, social networks, aside from entertainment purposes, incredibly impact business development. By promoting on platforms like Facebook or Instagram, you may target needed demographics and reach out to people you haven’t engaged yet. This excludes accidental clicks from users surfing or seeking info.

Even on a shoestring budget, you can aim at specific clients by age, sex, education, and preferences similar to your offered products or services. Then, if people don’t purchase immediately, they can still like your brand and share it. That way, it will aid in creating a leads database.

3. Outdoor Advertising

Although Internet advertising has remained highly fruitful in the last few years, you shouldn’t underestimate out-of-home ads. In fact, people spend most of the day on the road: commuting to and from work, getting to the gym or meetings, picking up kids from school, or traveling somewhere on the weekend. So outdoor advertisements will work perfectly in this case and grab immense attention. 

It could be anything like billboard/transit ads, ads in sports venues, digital signage, or teardrop flags. But, as practice shows, the last option is highly attention-drawing since it’s not a threadbare promo tool as the previous ones and shows a better end outcome.

4. Mobile Advertisement

People increasingly tend to purchase online using mobile devices, so if you haven’t involved a mobile promoting strategy in your business yet, it’s high time to do it. The digital promotion covers cell phones and tablets and presents advertising via display ads, search ads, social media ads, app ads and videos. With this diversity of available ad choices, there is a little chance users won’t go for your products/services. 

5. Email Marketing

Last but not least, a cost-effective ad instrument for attracting current customers and driving potential ones is email newsletters. Business selling capabilities will certainly skyrocket if you do your best to craft an eye-catching and informative newsletter.

Being concise and providing your clients with valuable and relevant info will make your company the one to remember when people are ready to purchase. In addition, you may send some promotions in the form of online coupons they might use as discounts.